Internet Marketing for Small Business Ireland Cork

McAvoy < Associates

taxation advisors, financial planning


Services

  • Search Marketing
  • Web Design and Development
  • eZine Production

Challenge

Design website and CMS, write the web content narrative, research keyphrases and online competitors, provide benchmark reports and optimise the website for search engines, increasing, in the process, relevant traffic with the objective of growing own-country online sales leads.

The determination was to distil and migrate the business model online, to effect a cost-effective, intelligent marketing campaign using advanced analysis and metrics and to acquire, retain and convert new customers.


Solution

Optimise online content for page-specific keywords and phrases, install analytics programme and provide monthly reports. Research online competitor value propositions, aggregate and analyse keyphrase deployment using online advertising, and conduct split-testing to optimise keyphrase execution.

This was a six-month project necessitating iterative modifications to both code and content, the objective of which was to gain a visibility foothold in the search engines for a specified number of keyphrases.


Results

This new website recorded significant quarterly increases in relevant traffic, in a keyphrase-competitive environment, and drove further development inclusive weekly web content and social media campaigns.

McAvoy < Associates, Tax Specialists